How a Trip to the Nordics
Changed Everything
One man fell in love with Scandinavia, built a tour company around that passion, and spent a decade perfecting it. When his travelers asked for more of the world, SilverOpus was born.
From Discover Scandinavia Tours
to SilverOpus
Our story is one of passion, purpose, and a relentless pursuit of authentic connections. Since our beginnings, we have been driven by a desire to share the hidden beauty of each destination, inviting travelers to see what is really beautiful in the world. From our humble start to today, every chapter has been shaped by a dedication to those who seek something more from their journeys. Join us as we look back on the milestones that have brought us here, each a step closer to the heart of meaningful travel.
Touched by Scandinavia
Marcelo Guimarães, a native Brazilian, had spent two decades in science and engineering when a trip to the five Nordic capitals stopped him in his tracks. The people, the landscapes, the quiet beauty of it all. He knew immediately that others needed to experience this. The seed was planted.
First Northern Steps
Discover Scandinavia Tours was born. After months of preparation, January 2014 brought the first group of travelers to Finnish Lapland. There was no turning back. Scandinavia had become the heart of Marcelo's world.
Dream Crafting, Journey by Journey
From 2015 to 2019, thousands of travelers discovered Norway, Sweden, Denmark, Finland, and Iceland through Discover Scandinavia Tours. Marcelo kept going back north, deepening friendships, building partnerships, and refining every detail. Each trip made the next one better. By 2019, what started as one man's passion had become a thriving community of travelers.
Difficult Days
In 2020, the world stopped. The pandemic brought travel to a complete standstill, and Discover Scandinavia Tours faced its hardest test. Our guiding principle was simple, but powerful: fairness for all. We worked tirelessly to support every traveler, keeping their dreams intact. More than 85% chose to reschedule rather than cancel. That kind of trust is not something we take lightly.
Rebirth & Gratitude
Travel came back, and so did we. The team was rebuilt and strengthened, new programs were designed, and the bar was raised. The pandemic had been a hard teacher, but it sharpened our focus and deepened our gratitude. We emerged better at what we do and more committed than ever to doing it right.
A New Window of Discovery
After a decade in Scandinavia, our travelers asked for more. More destinations, same standards, same team they had come to trust. SilverOpus was born from that ask. Silver for the wisdom we celebrate. Opus for the masterpiece we craft together. The name is new, the mission is not. We are still here for the adventurous, curious, sophisticated 50+ traveler, and we are just getting started. Life Starts at 50. Travel!
Life Starts at 50. Travel!
Our Promise to You Rests on Four Pillars
Respect
Simply fundamental. All that we do must, first and foremost, ensure that our clients, our partners, our staff and all those who live in our destinations feel entirely respected. The land must be respected. Nature must be respected. The people must be respected. All people. Honesty, fairness, care and much more are joined in a foundation of respect for all.
Authenticity
We study our destinations to understand what characterizes its beauty and relevance. Then, we fill our programs with what is most authentic about those destinations. We showcase nature, cuisine, hospitality and cultural experiences which are most valued by locals, not what is determined by the travel industry as most sellable. It is our way to stay true to authenticity, to enrich our programs with it.
Exclusivity
Our tribe is at the heart of what we do, every day. So, we don’t attempt to appeal to all. Instead, we put our efforts into creating excellence for those who love seeing the world like our tribe does. This philosophy restricts our audience to an exclusive set of travelers, and we don’t fight that. We embrace it and give them our everything.
Happiness
We are very serious about our work, but we can’t forget why we travel. And we travel because it makes us happy, joyous. Happiness from the scenery we see, the foods we taste, the people we meet and even from the hiccups that become fun stories, later on. So, we never forget that our work, serious as it is, is here to make you happy.
Find Your Direction with Our Traveler’s Compass
There's more to SilverOpus than excellent trips. Explore who we are, our history, and how we think. It's all in the Traveler's Compass.